“BEA World events quality was very high”, says Salvatore Sagone
Choosing the winning event of the BEA World's 2018 edition was not an easy task.
That's ADC Group (the festival's owner) President Salvatore Sagone's opinion, interviewed by Event Point. And it was not easy because the overall quality was very high, and no event clearly stood out.
Sagone noted that in BEA World it was possible to verify those that are the fundamental trends in live communication. First of all, technological development and digital engagement; but also social concern and commitment from customers. For Sagone, combining the physical event with its digital experience is the key to current success in terms of events.
BEA World took place for the second time in Portugal, in Coimbra, and was co-organised by APECATE (Portugal's Congresses, Tourism Entertainment and Events Companies Association).
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