DMCC: An innovative concept in the meetings industry
After its first corporate event 18 years ago, UP Partner Events has been building a solid path.
With several international awards, and the growing choice of Portugal as a destination for international events, it was time for the company to expand its expertise areas.
“This is how the idea of "Destination Management Company Content” came up, representing a new concept in travel, congresses and corporate events, but with a plus, the C for contents", Rui Batista, Events Director at UP Partner, explains, adding that this is a "proprietary methodology for adding meaning, efficacy and content and thus achieving the objectives and enhancing the results".
”For us, it´s not only about the experience and tasting of Portugal as a destination”, Batista notices, ”we gathered a team of professionals dedicated to design, produce and offer unique events, and special made meeting contents in order to achieve results. Each event is a unique experience, completely designed to fit the client's ambition, and scope of results”.
UP Partner also benefits from integrating 27Names, a global network of 20 agencies, each with deep roots in the local consumer and business culture, and a similar DNA, aiming at "engaging audiences through remarkable live communications, brand experiences and events worldwide. We create integrated concepts, underpinned by pan-European perspectives. In total, we are a force of 600 creative minds that help brands grow stronger.”
Contact UP Partner to learn more about its success stories, developed for big brands such as Coca-Cola European Partners, De’Longhi, Dubai Tourism, Fly Emirates, Nespresso, Merck Serono, Bial and many other global brands. ”Get to know our way of work, and a new refreshing vision of the meetings industry in Portugal”, Rui Batista concludes.
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