Korea MICE Expo (KME)returns this year as a hybrid event for the first time, held offline at Songdo ConvensiA, Incheon with a corresponding virtual event from November 24-27, 2020.

More than 3,200 event and hospitality professionals already registered for Cvent Connect Europe Virtual on 10-11 November.

IBTM World Virtual takes place from 8 – 10 December 2020.

IATA informs that only 44 infections were find.

Here are some of the results of a study carried out by APECATE in August, with its members.

Brand researchers in the Journal of Marketing define brand experience as “sensations, feelings, cognitions, and behavioural responses evoked by brand‑related stimuli that are part of a brand’s design and identity, packaging, communications, and environments.”

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