Almost three decades have passed since the last day of my tourism degree at ISLA with an official Guide Interpreter license in hand, kept safe ‘just in case’ and with a strong will to create, to learn, to feel, share, and every project was like bringing a dream into reality, regardless of some nightmares along the way.
Saying that events are important relationship actions, that meetings, congresses and incentives should be part of any commercial organisation or brand's communication and growth strategy, is as helpful as a wet Friday in November.
It is never easy to summarise anything up, in just a few sentences, especially two years of commitment and heart driven Presidency at the ICCA Iberian Chapter, my home away from home, with a truly special and memorable family.
Hosting major international events is of enormous importance for the destination Portugal, so much that it has become a pillar of our tourism strategy.
Portugal was recently elected, for the second time in a row, as the Leading European Destination by the World Travel Awards.