Opinion

Up to this point, we have overcome catastrophes of many kinds: climate, security, political conflicts, etc., of which we have recovered rapidly and professionally.

Covid19 will reignite the many questions around the ‘risk vs return-on-investment’ when hosting major sporting events and whether destinations will be reticent to bid in the future.

You have certainly already come accross some people in suggestive poses taking semi-professional photos in the middle of a music festival, or have noticed that there are stages at some events that are flooding with digital personalities

At the earliest realisation of the incredibly damaging economic implications of COVID19, the UK Meeting and Events industry had already garnered a petition for the UK government to provide economic assistance to the sector.

At the heart of the Associations value proposition is networking and professional development and the benefits of these two features are the often the strength of the membership.

A lot has been written lately about Artificial Intelligence (AI), and event professionals will soon be offering it as part of their event technology solution.

Anyone who has had contact with potential Chinese clients knows that it is essential to be knowledgeable about their culture and respect their ways in order to achieve the goals of any business relationship.