A lot has been written lately about Artificial Intelligence (AI), and event professionals will soon be offering it as part of their event technology solution.
Anyone who has had contact with potential Chinese clients knows that it is essential to be knowledgeable about their culture and respect their ways in order to achieve the goals of any business relationship.
Almost three decades have passed since the last day of my tourism degree at ISLA with an official Guide Interpreter license in hand, kept safe ‘just in case’ and with a strong will to create, to learn, to feel, share, and every project was like bringing a dream into reality, regardless of some nightmares along the way.
Saying that events are important relationship actions, that meetings, congresses and incentives should be part of any commercial organisation or brand's communication and growth strategy, is as helpful as a wet Friday in November.
It is never easy to summarise anything up, in just a few sentences, especially two years of commitment and heart driven Presidency at the ICCA Iberian Chapter, my home away from home, with a truly special and memorable family.