Cascais unveils new promotional film at IMEX Frankfurt

# tags: Events , IMEX , IMEX Frankfurt , Cascais

Cascais Tourism took the opportunity of its presence at IMEX Frankfurt to unveil its new promotional film, “Time is on Your Side”.

The new campaign aims to reinforce Cascais’s positioning as a destination where time seems to slow down and contributes to the well-being of those who visit it.

Directed by António Aleixo, who also directed the award-winning film “Remote Workers”, the video draws inspiration from the narrative of “The Curious Case of Benjamin Button” to convey the idea of rejuvenation and renewal. Through a symbolic story, it follows the protagonist’s subtle transformation, reflecting what the destination aims to convey: in Cascais, energy is renewed, quality of life takes on a new dimension and time seems to work in visitors’ favour.

The presentation at IMEX Frankfurt, one of the leading international trade fairs for the meetings industry, is in line with the strategy to promote Cascais to the meetings, incentives, conferences and events (MICE) market. The aim is to consolidate the destination’s image as a choice that successfully combines work, leisure and wellbeing.

During the trade fair, Bernardo Corrêa de Barros, president of Turismo de Cascais, emphasised to Event Point the importance of communicating the destination’s distinctive attributes – “the very best Cascais has to offer” – to international organisers. The focus on creative and emotionally engaging campaigns is specifically aimed at boosting Cascais’s profile in an increasingly competitive market, where experiences, authenticity and quality of life are playing an ever-greater role in event organisers’ decision-making.