Event Point

Opinion

Opinion

03/11/2026

How to have your most impactful trade show yet: a smart approach to trade show success

Opinion

02/10/2026

Generative AI: Beauty or the Beast?

Opinion

25/09/2026

Client care or client scare

Opinion

10/07/2026

Sponsorship you can feel and measure

Opinion

29/06/2026

We are organising events for people who are not going to attend! And that is frustrating.

Opinion

29/06/2026

The new visibility of events begins with a response

Opinion

30/03/2026

Less spectacle, more authenticity – is that the way forward?

Opinion

27/02/2026

Online creativity doesn't work: how a brand should express itself in 2026

Opinion

27/02/2026

The anticipation plugin

Opinion

24/12/2025

From check-in to experience: technology at the service of the MICE segment in hotels

Opinion

23/12/2025

BEIC Club in Prague: When the world of events comes together to think about the future

Opinion

23/12/2025

From waste to innovation: creating sustainable events