3,200 meetings took place at IBTM Wired

3,200 meetings took place at IBTM Wired

Reed Exhibitions has announced the results of its inaugural IBTM Wired event, which took place online from 28 June – 1 July.

The organisers confirmed that over 290 Hosted Buyers from 65 countries attended the online event, with a further 100 physical attendees in Singapore on day one for the SMF (Singapore MICE Forum) x IBTM Wired conference in partnership with SACEOS (Singapore Association of Convention and Exhibition Organisers and Suppliers).

Almost 3,200 one-to-one business meetings took place between the Hosted Buyers and international destinations and suppliers. 94 per cent of meetings were attended. The meetings satisfaction score for the event was 4.6 out of 5.

The 28 live and 39 on-demand education sessions were Events Industry Council (EIC) accredited, and there were almost 1,000 on-demand views of the Knowledge Programme during the course of the event and for two weeks afterwards.

Michael Jones, Event Manager, IBTM Wired commented: “Our first ever IBTM Wired brought the industry together to re-connect, learn new skills, and do valuable business in what has been an incredibly challenging period for our sector. We’re delighted with the results and the excellent feedback from participants.”

Michael continues: “I’d like to thank our exhibitors, buyers and partners SACEOS, as well as the Singapore Tourism Board and Marina Bay Sands who were instrumental in bringing IBTM Wired to fruition.”