BOE connect: a new platform connecting the international event industry

The next BOE International trade fair will open its doors to the event industry for the first time as a hybrid trade fair between 19 and 20 January 2022.

After launching for German-speaking audiences , the new “BOE connect” is now also available in English. In the run-up to the physical trade fair next year, exhibitors now have the opportunity to present themselves to their target audiences early, with BOE connect offering companies of all sizes from Germany and beyond a chance to present themselves and their propositions to – and establish contacts with – a sizeable interested market all year round ahead of the fair. Trade visitors from the event industry, too, can log in to discover more about key trends, developments and product highlights.

BOE connect offers key features for networking and interacting. The video media library contains up-to-the-minute panel discussions and group interviews, with a news ticker pulling together key industry news and a host of regular exclusive offers and features just waiting to be discovered. The BOE connect platform is now an integral part of the trade fair offering.

Another highlight of the BOE connect online platform is the “Knowledge” area – a BOE archive containing a variety of video talks and articles on experiential marketing. The “News” section offers all the latest news and information in the event industry.