Prolight + Sound on course for 2021


Following the cancellation of the 25th anniversary edition of Prolight + Sound, Messe Frankfurt and the sector are now looking ahead to 2021.

The aim is to boost the purchasing propensity in this badly affected sector and help the industry retain its former strength, announces Messe Frankfurt. Large parts of the formats originally planned for 2020 will be implemented in modified form with special attention being paid to bringing together companies with top decision makers.

“Hardly any other sector has suffered so much from the current restrictions. And this makes Prolight + Sound 2021 more important than ever before. Following a long lean spell, the desire for events and entertainment will be greater than at virtually any time before. We want to take advantage of this momentum, to spread optimism and to send positive signals to the sector. Together with our partners and exhibitors, we are doing everything possible to lay the foundations for a successful restart of the sector”, says Prolight + Sound Director Mira Wölfel.

One of the main objectives for 2021 is a further increase in the level of visitor quality. Therefore, Messe Frankfurt aims to attract new top buyers from around the world to the fair with a special Hosted Buyer Programme: the buyers will be selected in cooperation with major exhibitors and offered free flights and hotel accommodation. Additionally, professionals with responsibility for large budgets will be given admission to the Tulip Club, the VIP lounge at Prolight + Sound. There will also be guided tours for international visitors in a variety of product segments. As well, exhibitors can invite important customers and business partners to the event free of charge. Messe Frankfurt’s aim to bring companies together with important decision makers and to speed up the exit from the crisis through new business relationships.

Also the training programme of Prolight + Sound 2021 will provide direct contact areas for manufacturers and users, and puts the spotlight on both technical and economic trends.