IBTM World 2022 focuses on culture creation



# tags: Exhibitions , Meetings Industry

IBTM has announced the first details of IBTM World 2022 which will focus on 'culture creation' as the business events world adapts to a more disparate working environment post-pandemic.

The organisers say IBTM World 2022 will bring together attendees to discover how modern business challenges are creating opportunities across the industry, and explore the convergence of events and business culture.

David Thompson, Event Director, IBTM World, comments: “Business events are back to fill the gap they left, but they have also stepped up to fill the new gap that’s appeared: the place where business culture lives. This year, we’re looking at how the technology we are using, the experiences we are creating, and the destinations we are visiting create limitless cultures for businesses and incredible potential for events and deliver the opportunity for better business results.”

As part of its focus on creating culture, IBTM World 2022 will include the introduction of IBTM Cultural Roadshows. Designed to showcase different cultural destinations around the world, the roadshows will explore how destinations use their unique cultures to create huge potential for events.

Also, the IBTM World’s Knowledge Programme will focus on the event’s core cultural theme and include session tracks on connections, business, careers, brands and experiences. IBTM Accelerate will showcase innovative ideas with a roster of speakers delivering inspirational short talks.

IBTM World will take place at Fira, Barcelona, from the 29th of November to the 1st of December.