IBTM World set for meetings success
There has also been an increase year-on-year in the average number of appointments per exhibitor.
Furthermore, latest figures show that 50% of Hosted buyers so far confirmed are new to the IBTM portfolio and 61% are new to IBTM World, giving exhibitors more opportunities to do business with completely new contacts.
Commenting on this figures, David Thompson, Exhibition Director, said: “We’re delighted to announce such strong results at this stage of the event preparation. All indicators are that we’re going to have another record-breaking event in terms of the number of high-quality opportunities for our customers to do business. It’s also a huge boost for our team as we enter the final stages of preparation for the event.
“We continue to work hard to secure the highest calibre buyers for IBTM World, and to bring new buyers to the event to give our exhibitors a wealth of potential new business opportunities. We’re committed to building on the success of previous years to deliver more, even better quality meetings for our customers.”
So far buyers representing 77 countries have been confirmed.