The right to a reply


Event organisers often suffer from lack of feedback from their customers or potential customers.

It is distressing not to have a response to a proposal submitted. Regardless of following the good practice manual of sales and relationship with the other, the answer continues inexistent. So what might the problem be? Why do not companies respond? We could digress and look for a series of explanations from cultural order to lack of politeness. All of them politically correct. But I can only find two: rudeness and lack of respect for other people's work.

Most companies are both suppliers and customers. We request and send proposals. What we look for in a supplier must be exactly what we offer a customer and vice versa. Therefore, when there is a contact from one or the other, the rules of good manners state that there is a reply, wether positive or negative. Any of them is important to the company, even the negative one. Sometimes we spend weeks without the customer responding without us knowing why. I can not understand how most companies operating in the market still play this delaying game, not answering the phone, constantly holding the answer or using he typical politically correct answer: "we are analysing whether it fits our marketing strategy". This is a game that does not benefit anyone. If you are not interested, just say NO. It only brings advantages. The contacting company closes the subject and does not wast any more time or money, and the target company is no longer contacted by an often inopportune commercial. And, in the end, everyone is pleased.

The commercial area is vital for any business. It's expensive. And the least we can ask for is professionalism and respect for the work of others. The old saying "time is money" is valid both ways.

Jorge Ferreira
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