IBX and MPI Latam form strategic alliance to unlock Latin America's MICE Potential
26/05/2026
IBX and MPI Latam have announced a long-term strategic alliance focused on one of the most significant untapped opportunities in global MICE: Latin America.
IBX is the Ibero-American Exchange by CoCoA H2H®. The partnership was formalised at IMEX Frankfurt and debuts at IBX Americas – the fifth edition of IBX and its first in the Americas — in Puerto Vallarta, Mexico, from 30 August to 2 September 2026.
According to Grand View Research, Latin America's MICE market generated $38.4 billion in 2024 and is projected to reach $58.7 billion by 2030, a growth rate of 7.3% annually. Yet despite this trajectory, the region accounts for just 4.4% of the global MICE market. The gap between its potential and current representation is precisely the opportunity both organisations are moving to address.
Built on a human-to-human business events model, IBX Americas connects up to 40 international buyers with up to 40 suppliers, with 80% drawn from across the Americas and 20% from global markets. The event is designed specifically for senior buyers from Latin America and the U.S. Latino market seeking international partners, and for global suppliers looking to win business across the Ibero-American region.
The 2026 programme will place a strong emphasis on diversity, inclusion, and conscious event practices, reflecting both organisations' commitment to shaping a more thoughtful and representative MICE industry.
David Benitez, founder of CoCoA H2H®, said: "We've always believed that Latin America deserves a much bigger seat at the global MICE table. The region has incredible destinations, a fast-growing corporate market, and a real appetite for international business, but the platforms to make those connections properly just haven't been there. That's why we created IBX Americas. With MPI Latin America alongside us, we can keep learning from those on the ground and understanding how best to serve a region that has so much promise."
Humberto Garcia, MPI LATAM chair, added: "Latin America has an incredibly vibrant and talented MICE community, and for too long it has operated in the shadows of more established global markets. This partnership with CoCoA H2H® and the arrival of IBX Americas in our region is something we should all be excited about – it puts Latin America where it belongs, at the centre of the conversation. MPI Latin America is proud to stand alongside and support that vision."
IBX Americas 2026 is now open for buyer and supplier applications.
