Try Before You Buy by Conventa goes to Belgrade for the first time

# tags: MICE , Events , Conventa , Exhibitions , Experiences

Belgrade, Serbia, will host the Try Before You Buy (TBYB) experience by Conventa for the first time, from March 11 to 14.

At the beginning of each year, Conventa becomes a central meeting point for showcasing new trends, networking, and creating concrete business opportunities. Throughout the year, Conventa will offer selected destinations an opportunity to host a curated group of hosted buyers through the special B2B format Try Before You Buy Experience.

The first Try Before You Buy experience of 2026 will take place in Belgrade, “the region’s new MICE superstar,” in the words of Conventa. The event will take place from 11 to 14 March 2026, at Belgrade’s brand-new venue, Ložionica.

Belgrade is a city in transformation, which will host Expo 2027, and offers unique cultural and gastronomic experiences, top-notch venues, conference centre and hotels, and genuine hospitality.

What to expect from TBYB BG 2026

- Experience day – Try Before you Buy Experience in the city and at the traditional Serbian farmhouse;

- Meetings day – pre-scheduled, impact-driven 1-on-1 meetings with top local suppliers;

- Exclusive networking & social events in an inspiring, relaxed atmosphere of a boutique event;

- VIP hosted buyer status with full travel arrangements included;

- Business, education & celebration combined.